Product
5 min read
Introducing Keenbid 2.0: Multi-Market Intelligence
Today we're shipping geo-split experiment reports, market-specific bid rules, and intent model updates for JP, KR, and CN storefronts.
May 20, 2025Read more
Blog
ASA growth, explained.
Product updates, operator guides, and original research on Apple Search Ads performance.
Guide
8 min read
How to choose bid floors for Discovery keywords on ASA
Discovery keywords have near-zero historical CVR data. Here's the Bayesian framework we use to set safe bid floors without leaving money on the table.
May 14, 2025Read more
Research
12 min read
Intent signals that predict ASA conversion — an analysis of 2M taps
We analysed 2 million Apple Search Ads taps across 14 markets. Here are the intent signals that most reliably predict first-purchase conversion.
May 5, 2025Read more
Ops
6 min read
Why MAX_CONVERSIONS isn't always the right ASA strategy
Apple's MAX_CONVERSIONS bidding works well for high-volume campaigns. But for sparse keywords, it often overbids early and underbids late. Here's why.
Apr 28, 2025Read more
Guide
7 min read
Setting up Keenbid safety guardrails: a step-by-step walkthrough
Safety guardrails are the most important config in Keenbid. This guide walks through max bid change %, frequency limits, and rollback policies.
Apr 18, 2025Read more
Research
9 min read
Competitor campaign bidding strategies: what works in 2025
Bidding on competitor brand terms on ASA has become more competitive. We break down what strategies are generating positive ROAS in the current market.
Apr 10, 2025Read more