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Measurement & Attribution
Understand reporting, attribution, ROAS, MMP data, and data differences.
Why is my Apple Ads data delayed?
Why don’t KeenBid, Apple Ads, and my MMP match?
Do I need an MMP to use KeenBid?
How does KeenBid calculate ROAS?
What attribution windows does Apple Ads use?
How can I tell whether the latest data is ready to use?
Can KeenBid show exact organic installs for each keyword?
What changed in Apple Ads attribution?
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