Case Studies

Real results from real teams

See how app growth teams use Keenbid to automate Apple Search Ads and measurably improve ROAS.

Photo & Video

PhotoPro Inc.

US · JP · KR

+61% ROAS lift in 8 weeks

ROAS lift+61%

Weekly ops time−11 hrs

AI automation rate78%

Challenge

PhotoPro was running 6 campaigns manually, spending 12+ hours per week on bid adjustments and still missing ROAS targets due to sparse keyword data.

Solution

Keenbid's Bayesian CVR models handled the data-sparse keywords, while the Intent Engine promoted high-commercial-intent Search Terms automatically.

“Keenbid found keywords I would never have promoted manually. The intent scoring is spooky-accurate.”
— Sarah K., UA Lead at PhotoPro

Gaming

AppVenture Games

US · DE · FR · BR

+44% lower CPA in 6 weeks

CPA reduction−44%

ROAS improvement+38%

Time to value6 weeks

Challenge

A hyper-competitive gaming vertical with high CPA variance across markets. Manual bid management couldn't keep up with hourly shifts.

Solution

Keenbid ran geo-split experiments to measure true lift, then automated bid-down on low-intent terms while scaling budget into high-CVR discovery keywords.

“The geo-split reports gave our CFO the confidence to double the ASA budget. Real incrementality proof.”
— Marcus T., Performance Director

Health & Fitness

HealthFirst App

US · UK · AU

2.3× revenue per tap

Revenue per tap2.3×

Avg ROAS+52%

Spend spike caught in15 min

Challenge

High brand-keyword CPC with rising competition. Competitor terms were converting but brand safety concerns made manual management risky.

Solution

Keenbid's safety guardrails capped bid changes at ±25% per action, enabling aggressive competitor bidding within strict risk limits. IM alerts caught a spend spike within 15 minutes.

“We caught a $8K overspend in 15 minutes thanks to the monitoring alerts. That alone paid for the subscription.”
— Priya M., Growth Manager

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